Logo, visual identity
High Performance Golf provides personalized, technical instruction for players serious about elevating their game. At its core, improvement in golf means one thing: getting the ball in the hole with fewer strokes.
The logomark captures a defining moment — that instant just before the ball drops into the cup — symbolizing both anticipation and achievement. It encompasses the brand’s dedication to precision, discipline, and performance... all through the unique use of negative space. It also works wonderfully reversed to white for use in wider applications.
As players improve and earn opportunities to compete at more prestigious levels, the visual identity reflects this upward trajectory. A refined and timeless aesthetic in both the color palette and imagery mirrors the ambition and focus required at the highest levels of the sport.
